Leading a team of three designers, I instituted a flexible Design Thinking and Kanban-based structure for self-managed workflows and priorities, while also developing career advancement frameworks to nurture our talent. To boost efficiency, I implemented a comprehensive Figma-based Design System with shared resources and guidelines.

Individually, I spearheaded major redesigns of onboarding, profile management, and customer dashboards, resulting in enhanced user engagement and increased conversion rates.

Strategically, I collaborated with Product, Marketing, and Customer Experience teams to refine our customer insight collection, utilizing tools like HubSpot, GA4, Hotjar, and user interviews, supplemented by industry analysis for a data-driven UX strategy.